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TikTok

Platform: TikTok

TikTok Products Feed

TikTok product ads rely on a high-quality product feed similar to other social platforms.

Important attributes:

  • id, title, description
  • Pricing via price and sale_price
  • Availability via availability

Formatting rules are similar to Facebook and Google Merchant Center, but always confirm the latest TikTok requirements.

Required attributes

Basic Product Data

  • title
  • link
  • image_link
  • condition

Detailed Product Description

  • description

Price and Availability

Product Identifiers

  • brand

Conditionally required

No conditional requirements configured.

Optional attributes

Basic Product Data

Price and Availability

Product Identifiers

  • gtin
  • mpn

Apparel and Variants

  • age_group
  • color
  • gender
  • material
  • pattern
  • size
  • item_group_id

Custom Labels and Campaigns

  • custom_label_0
  • custom_label_1
  • custom_label_2
  • custom_label_3
  • custom_label_4