Why do I get an "Invalid price format" error?

This usually happens when you use a comma instead of a period for decimals (e.g., 10,50 instead of 10.50), include currency symbols (like $ or €), or omit the ISO 4217 currency code.

Can I submit a price of 0?

Generally, no. Platforms like Google Merchant Products and Facebook Products will reject free items. The only exception is for mobile devices sold with a contract or physical goods subscriptions, where a 0 price may be permitted depending on the platform.

Should I include taxes in the price?

For the US and Canada, do not include taxes (VAT/GST/Sales Tax). For all other countries, you must include VAT or GST in the submitted price.

Price Attribute

The price attribute defines the current, non-discounted cost of a product. It is a strictly required field for all product data feeds across Google Merchant Products, Facebook Products, Pinterest Products, Tiktok Products, and Reddit Products.

Submitting accurate pricing that perfectly matches the price displayed on your landing page and checkout is critical to prevent ad disapprovals and account suspensions.

Contents:

Online Validator
Platform Comparison
General Requirements
Formatting Examples

Quick Syntax Check

Paste your <g:price> XML snippet or CSV value below to validate the format:

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<g:price>

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Platform Requirements Comparison

While the ISO 4217 standard applies universally, each platform has specific nuances in how they parse the data.

Requirement	Google Merchant Products	Facebook Products	Pinterest Products	Tiktok Products	Reddit Products
XML Tag	`<g:price>`	`<g:price>`	`<g:price>`	`<g:price>`	`price`
Format	`Number + Space + ISO`	`Number + Space + ISO`	`<Numeric> <ISO>` (order flexible)	`Number + Space + ISO`	`Number + Space + ISO`
Decimals	Max 2 digits (e.g., .99)	Standard	Standard	Standard	Standard
Tax Policy	Exclude in US/CA; Include elsewhere	Must match checkout	Must reflect true cost	Must match landing page	Must match landing page
Zero Price	Rejected (except contracts)	Rejected	Rejected	Rejected	Rejected

General Formatting Requirements

To ensure your feed processes successfully across all advertising and commerce channels, follow these strict rules:

Numeric Value & Currency: The value must consist of a number followed by a space and a 3-letter ISO 4217 currency code (e.g., 15.00 USD).
Decimal Separators: You must use a period (.) as the decimal point. Commas (,) used as decimal or thousands separators will cause processing failures.
No Symbols: Do not use localized currency symbols ($, £, €).
Discounts: Do not submit the discounted price in this field. If an item is on sale, submit the original price here and use the separate sale_price attribute for the discounted cost.
CSV Quotations: When submitting via CSV/TSV, it is highly recommended to wrap the price value in double quotes if your parser is sensitive to spaces.

Formatting Examples

XML Feed Format

Correct Formatting: Uses a period for the decimal, includes a space, and uses the ISO 4217 code.

<g:price>24.99 USD</g:price>

Incorrect Formatting: Do not use commas as thousands separators, do not use commas for decimals, and never include currency symbols.

<!-- Incorrect: Uses comma as a thousands separator -->
<g:price>1,500.00 USD</g:price>

<!-- Incorrect: Includes a currency symbol -->
<g:price>$24.99</g:price>

CSV / TSV Feed Format

When working with CSV files, keep the data clean. Do not use symbols or extra formatting, and do not place comments inside the data rows.

Correct Formatting: The price includes a period for decimals and the ISO currency code.

id,title,price,availability
FB_1234,Example T-Shirt,9.99 USD,in stock

Incorrect Formatting: Missing the ISO code, using a currency symbol, or using commas for decimals will cause the feed upload to fail.

id,title,price,availability
FB_1235,Example Hoodie,$49.99,in stock
FB_1236,Premium Jacket,150,50 USD,in stock