Documentation

Facebook products

Platform: Facebook

Meta (Facebook) Products Feed

Meta Commerce uses many of the same attributes as Google Merchant Center, but applies its own policy rules.

Pay special attention to:

  • Availability handling via availability
  • Required identifiers such as gtin and brand
  • Sale pricing via sale_price

Compared to Google Merchant Center, some policy checks (like disapproved content) may be stricter on Meta.

Required attributes

Basic Product Data

  • id
  • title
  • link
  • image_link
  • condition

Detailed Product Description

  • description

Price and Availability

Product Identifiers

  • brand

Conditionally required

Apparel and Variants

  • size

Optional attributes

Basic Product Data

Price and Availability

Product Identifiers

  • gtin
  • mpn

Apparel and Variants

  • age_group
  • color
  • gender
  • material
  • pattern
  • item_group_id

Custom Labels and Campaigns

  • custom_label_0
  • custom_label_1
  • custom_label_2
  • custom_label_3
  • custom_label_4