Documentation

Google Products

Platform: Google Merchant Center

Required attributes

Basic Product Data

  • id
  • title
  • link
  • image_link

Detailed Product Description

  • description

Price and Availability

Conditionally required

Price and Availability

  • availability_date

Product Identifiers

  • brand
  • gtin
  • mpn

Apparel and Variants

  • age_group
  • color
  • gender
  • size

Optional attributes

Basic Product Data

Detailed Product Description

  • structured_description
  • product_length
  • product_width
  • product_height
  • product_weight
  • product_detail
  • product_highlight

Price and Availability

  • cost_of_goods_sold
  • expiration_date
  • sale_price
  • sale_price_effective_date
  • unit_pricing_measure
  • unit_pricing_base_measure
  • installment
  • subscription_cost
  • loyalty_program
  • auto_pricing_min_price
  • maximum_retail_price
  • pause

Product Identifiers

  • identifier_exists
  • external_seller_id

Apparel and Variants

  • adult
  • multipack
  • is_bundle
  • material
  • pattern
  • size_type
  • size_system
  • item_group_id

Compliance and Certifications

  • certification
  • energy_efficiency_class
  • min_energy_efficiency_class
  • max_energy_efficiency_class

Custom Labels and Campaigns

  • custom_label_0
  • custom_label_1
  • custom_label_2
  • custom_label_3
  • custom_label_4
  • promotion_id

Destinations and Shipping

  • excluded_destination
  • included_destination
  • shopping_ads_excluded_country
  • carrier_shipping
  • shipping_label
  • shipping_weight
  • shipping_length
  • shipping_height
  • ships_from_country
  • max_handling_time
  • min_handling_time
  • shipping_transit_business_days
  • shipping_handling_business_days